Free video promo maker

Create a video promo in minutes with our free video promo maker. Customize with transitions, overlays, special effects, stock music, and more. Then share your new promos as video marketing and video ads.

Make a video promo of any size – perfect for YouTube, TikTok, Instagram, Facebook, LinkedIn, websites & more.

Start creating promo videos

Free: no credit card needed

Resize for multiple platforms

Customize videos with effects

Host & share in seconds

Design and create video promos with ease

Grow your business with video

Video promos are a powerful way to connect with customers while reaching your marketing goals, including increasing brand awareness, sharing your company story, driving traffic to an offer, improving engagement, boosting sales, and more.

Create unlimited promo videos

Our free video promo maker makes it easy for anyone to create their own video ads, with no previous video creation experience needed. Customize, save, host, and share your video promos with your audience in just a few simple steps. Convert your AKI, WMV, and MOV to MP4 files for optimized sharing!

How to use our free promo video maker

Open file

Open your video file in our video editor to get started.

Customize

Customize your video with music, overlays, transitions, and more to build your promo.

Save file

Save your file & upload to YouTube or ScreenPal’s hosting platform to share it.

Get started for free

Perfect for all types of promo videos

Video promos come in all shapes and sizes. And with our video promo maker, you can create all the video styles you need for your marketing goals.

Product videos

Highlight a key feature of your product or celebrate its launch with a video promo that make an impression.

Event videos

Combine the impact of event marketing with the power of promo videos to share upcoming events with your audience.

Video ads

Whether you’re creating a YouTube promo video or a Facebook ad video, video ads are an engaging way to reach sales goals.

Recruitment videos

Finding the right team members for your business can be a challenge. Make the process easier by using video promos as recruitment tool.

Brand story videos

Share your company story, client success stories, or your business’ core message with an engaging video promo designed to create lasting brand recognition.

Sales promo videos

Make sure your customers know about your discounts by creating video promos that feature your sales.

Design professional-looking video promos for free

Our free video editor comes packed with features that help you create an engaging video promo. Add seamless transitions, striking text overlays, stock music, and even voiceover narration to create your one-of-a-kind marketing videos. Free features include:

Cut, copy & paste sections of recordings

Cut & trim video, adjust speed

Add a captions file

Crop & resize video

Add overlays - images, text, shapes

Add voiceover narration

Zoom in & zoom out

Choose from dozens of transitions

Remove, blur & replace background

Animate overlays & transitions

Get creative with green screen effects

Add music & multiple tracks of audio

Create promo videos for free

Build excitement with free effects

Capture attention and build excitement for your brand when you add special effects to your promo videos for free. Add transitions between shots, animate text, add sounds effects, image overlays, and more to build excitement and set the tone.

Create a video promo anywhere with our free mobile app

Download our free Android and iOS app to record and edit video promos on the go for flexible, easy video creation. Quickly record, edit, save, host, and share as video marketing and video ads in a few simple steps.

View our Android app

View our iOS app

Upgrade for our full-featured video creation suite

Our paid plans give you everything you need to take your video marketing efforts and your video ads to the next level. Streamline your planning with our storyboard and scripting features in our Stories tool (our drag and drop video builder), seamlessly create screen recordings (of your screen or webcam), and more to make memorable promo videos. Paid features include:

Video overlay, picture-in-picture

Interactive storyboard editor

Script recording mode

Transfer mobile app videos

Integrated screen recording

Blur any part of your video

Drag-and-drop video builder

Change webcam shape & size

Auto Speech-to-Text captions

Expanded stock music library

Hide your webcam or cursor

Automatically remove silences

Upgrade for video editing

Expand your creativity with stock library content

Convey your message more clearly with royalty-free, high-quality content from our stock library. Choose from an expanded selection of music and millions of stock images & videos, included in Premier plans or higher, to provide context and set the tone for your video promo.

View our stock library

Connect with your audience using advanced video hosting

Add call to action and annotation buttons, polls, and ratings, and more with Premier plans or higher to promote next steps for your audience. Track video engagement and understand your audience with advanced analytics and audience insights, available in Max & Team plans.

Upgrade for advanced video hosting features

Video promos: Frequently asked questions

What is a video promo?

A video promo is a unique marketing piece designed for a specific purpose: To promote an event, product, or service in your business. Most promo videos aim to share information in an engaging way that leads to customer and audience connections and sales.

As video becomes a more dominating force in the marketing world, promo videos are becoming essential tools for businesses. Use our Free Promo Video Maker to create event promotions, launch promotions, product videos, branding videos, ads, and more.
How do I make a promo video?

Making a promo video is easier than you might think. To use our video promo maker, just open your file, customize it with effects, and save the file so you can share it!

Not sure where to start?

Begin by brainstorming about the outcome you want from your video promo, the information you want to share with your audience, and what you want them to feel or do when they see your video. Then use our free promo video maker to bring that vision to life.

With our free video promo editor, you can add voice-over narration, text, music, and more. You can also create engaging transitions so that your promo video flows beautifully.

And if you want even more options for creating stand-out promo videos, just upgrade to a paid plan. When you do, you’ll unlock an array of features designed to enhance your video promos, including the ability to record your webcam or screen for a unique video approach and the ability to use our easy drag and drop video builder. You’ll also have access to storyboard and scripting features, stock music library, and stock images and videos that can streamline your video promo creation process!
What file format should be video promos be?

For optimal compatibility and efficient sharing, video promos are best in the MP4 format. ScreenPal facilitates seamless conversion of various video file formats, such as MOV, to MP4, ensuring widespread accessibility across devices and platforms. MP4 strikes a balance between high-quality visuals and compact file sizes, making it ideal for promotional content. With ScreenPal, you can effortlessly convert videos to MP4, enhancing their reach and ensuring a smooth viewing experience for your audience.

What's included in a promo video?
What you decide to include in your video promo will depend on your goal for that piece. But, the most successful promo videos have a few things in common:
- They’re concise: Sharing a message that’s clear and unique.
- They’re focused on a specific audience: Whether you’re tailoring your promo to a specific audience or a particular subset of that audience on a specific platform, it’s clear who you’re talking to and you’re able to connect with your audience in a relevant way.
- They’re benefits-focused and memorable: Great video promos show your audience what’s in it for them, such as focusing on their needs or emotions, and share a message that will stick with them.
Where can I use a video promo?
You can use your promo videos on platforms like YouTube, TikTok, Instagram, Facebook, your website, emails, and more. When you share video promos, it’s important to consider the audience and the aspect ratios that the videos need to use for each platform.

Each social media website has ideal aspect ratios (dimensions) for videos. With our video promo maker, you can easily resize and format your videos to meet each website’s video specifications. Here are some quick best practices that can help you connect with each social media audience.
- Facebook – Audiences typically browse through their feed and prefer video promos that are brief and to the point.
- Instagram – The video placement is important so consider whether you’ll want to share your video promo as a story, reel, or in a static post.
- TikTok – You’ll want to get the aspect ratio correct so that the side panel doesn’t cut off any of your video content and so you can take advantage of marketing approaches like Top View and In-Feed ads.
- YouTube – The standard length for pre-roll video ads is 20 seconds long, while there is much more flexibility for the length of other promo videos.
You can also include video promos on your website and in emails to customers and newsletter subscribers. Consider what essential information the audience needs to know and encourage them to take the next step, whether it’s a product purchase, lead form submission, website visit, or other call to action.
Will my free video promo have a watermark?